10. The Pyramid of Success

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Comments

[Cristian]

Hello,

The Pyramid of Success is a universal formula for enduring corporate success. Traditionally, the discipline responsible for providing such formulas is Corporate Strategy. Unfortunately, as I show in my brief article "Looking Down on Corporate Strategy,"
http://www.redefiningstrategy.com/LookOnStrategy.pdf
this area has been in a precarious state for quite some time. Here's en exerpt:

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"Surprisingly, the root cause for the current situation originates in a widespread lack of perspective. Under the strong influence of strategy's military heritage, most of the research is based on a limited, insider view of corporate strategy. It is what we call the "general's view," or the answer to the question "What should the CEO do?" As a result, strategy tends to be seen as a tool owned by the top management team [...]

In conclusion, in order to advance the field of corporate strategy, or better yet, in order to advance the search for a universal formula for enduring corporate success, it is imperative to use a broader perspective and start asking two simple questions:
1) What would corporate strategy be if the concept would have emerged not two decades after a world war, but five or more?
2) Assuming that there was never a concept of corporate strategy, what would a new concept serving the same purpose (finding a formula for enduring success) be like?"
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Cristian | BizBigPic