Note: This essence-only approach saves you time. Yet despite appearances, the content is rich. Remember, "A picture tells a thousand words!" Therefore, we recommend careful analysis of the axiom and the chart (click to enlarge) before joining the discussion. (For your convenience, you can also download a PDF version of all chapters.)
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To simplify future discussions, the offerings corresponding to map areas defined by "Matching Existent Solutions," "Designing Issue-Solutions," and "Defining Fundamental Issues" will be labeled Type I offerings, Type II offerings, and Type III offerings, respectively.
Cristian | BizBigPic
Posted by: Cristian | August 19, 2006 at 12:00 AM
A better label for the Offering Map's vertical axis is "Functionality" or "Offering's Functionality Level." It describes more accurately what I meant all along.
So, it can be stated then that as an offering commoditizes over time, its functionality increases.
Posted by: Cristian | June 03, 2008 at 12:09 PM