Note: This essence-only approach saves you time. Yet despite appearances, the content is rich. Remember, "A picture tells a thousand words!" Therefore, we recommend careful analysis of the axiom and the chart (click to enlarge) before joining the discussion. (For your convenience, you can also download a PDF version of all chapters.)
THEORY IN 10 STEPS
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Hello,
There are cases when the Center becomes too wide, covering two areas on the Offering Map. In this situation, the vendor will eventually be torn apart by the two distinct required business approaches. As a result, in order to survive, the vendor must reduce the coverage of its Center by deleting ofmos from its portfolio (delete offerings and/or markets). One well-known example of such a move was seen in IBM's sale of its PC unit to Lenovo. Do you know other similar cases?
Note: Deciding which side of the Center to adjust depends on where the Focus is positioned. For more info on this see the chapter 7. The Ofmos Portfolio Focus and 8. The Ofmos Portfolio Alignment.
Cristian | BizBigPic
Posted by: Cristian | August 19, 2006 at 12:08 AM