Note: This essence-only approach saves you time. Yet despite appearances, the content is rich. Remember, "A picture tells a thousand words!" Therefore, we recommend careful analysis of the axiom and the chart (click to enlarge) before joining the discussion. (For your convenience, you can also download a PDF version of all chapters.)
THEORY IN 10 STEPS
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There are three types of Focus, each corresponding to a basic type of offering or a basic customer's problem solving behavior.
Type I Focus -- Type I Offerings -- "Matching Existent Solutions" Behavior
Type II Focus -- Type II Offerings -- "Designing Issue-Solutions" Behavior
Type III Focus -- Type III Offerings -- "Defining Fundamental Issues" Behavior
Cristian | BizBigPic
Posted by: Cristian | August 18, 2006 at 11:54 PM