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New Book, "Spointra and the Secret of Business Success," Proves That Fun and Business Theory Can Coexist Harmoniously
Press Release (March 29, 2007)
Cristian Mitreanu's book "Spointra and the Secret of Business Success," which will be released on April 3rd at www.spointra.com, brings the graphic novel format into the business book realm. Embedding a simplified version of his fundamental theory of business into a fictional story, Mitreanu aims to create a unique and entertaining learning experience. Artwork and text is equally employed in order to communicate the concepts quickly and concisely.
See http://www.spointra.com or http://www.redefiningstrategy.com/news7.htm
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The Wikipedia of Business Theory
BusinessWeek (September 5, 2006)
There's a new site, www.bizbigpic.com, that hopes to be the Wikipedia of business theory. The site, founded by Cristian Mitreanu, introduces its theory in 10 chapters, which are open to comment.
It already has its own lingo, as in "Ofmos Portfolio Alignment," and to a reader who complains that it doesn't seem applicable to startup businesses, Mitreanu insists that it "encompasses a wide range of entrepreneurial initiatives," such as adding new products and entering new markets. You be the judge.
See http://www.businessweek.com/smallbiz/content/sep2006/sb20060901_520086.htm?campaign_id=rss_smlbz
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A Fundamental Theory of Business Has Been Developed at Last
Press Release (August 31, 2006)
For the first time in business history, a fundamental theory of business has been developed. Introduced under the initiative BizBigPic, the theory provides a comprehensive and dynamic picture of what happens in business at the fundamental level.
See ABOUT or http://www.redefiningstrategy.com/news5.htm
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BizBigPic Set to Empower Individuals in Their Quest for Success in Business
Press Release (August 19, 2006)
BizBigPic, an innovative web-based initiative set to help individuals achieve enduring success in business, is being launched today. This initial stage of development is driven by the introduction of a fundamental theory of business, which provides individuals with a comprehensive and dynamic big picture of the business environment.
See ABOUT or http://www.redefiningstrategy.com/news4.htm
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