Let's Name the Theory!

Please let us know what would be your name of choice for the fundamental theory of business* introduced here. We will be accepting suggestions until TBD. After that, a poll of all suggestions will be included in this post, allowing you to vote for your favorite choice.

We already have a few suggestions listed alphabetically below, but please join us and add your choice of a relevant name in the comments section:

> The BizBigPic Theory
> The Fundamental Theory of Business
> (The) Ofmos Theory
> (The) Theory of Business Solutions**
> (The) Theory of Issues and Solutions

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* The generic name "fundamental theory of business" was chosen in order to clearly distinguish this theory from the existent body of management theories and concepts commonly referred to as "business fundamentals." At the same time, the choice of words "theory of the business" was avoided because it could be interpreted as "theory of the firm," a category of socio-economic theories. Additionally, Peter F. Drucker uses the term "theory of the business" in one of his articles to refer to the assumptions on which a particular company is built. In the BizBigPic case, "business" refers to commercial dealings, or commerce, in general.

** Since the publication of "Strategy, Redefined." in 2004, the name "Theory of Business Solutions" has been used to refer to the flawed (now we know!) first version of the theory. Unfortunately, although relevant to the theory, the term "business solutions" has been heavily associated with the process of bundling products and services. So, in spite of the fact that this might have been a poor name choice, we will leave it in the list of suggestions for you to decide its fate.

Comments

[Sandy Badger (Stumbled Upon Editorial Team)]

I liked the theory - what about Business Unification Theory (BUT)?
Best wishes
Sandy

[Cristian]

Thanks, Sandy. Your suggestion is highly appreciated.

[Karim]

I'd borrow from PMBOK: B2OK (business body of know.)
All the best.
Karim.

[Cristian]

Thanks, Karim. That's interesting.

[Madelyn]

I think You do a great job. Thanks
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